90% ROI for professionals in the Media in 2025
In 2025, the shift toward professionals creating and sharing videos on social media has become one of the most powerful drivers of engagement and revenue growth. Across industries—especially coaching, consulting, legal, finance, and medicine—videos have turned into strategic tools for building trust, accelerating client conversions, and extending reach beyond paid advertising models.
Engagement Metrics
Short-form videos (under 1 minute) average about 50% engagement rates, far exceeding static image or text posts.
On LinkedIn, videos are shared 20 times more than any other type of content, making them the highest-engagement format for professionals.
Live videos deliver 6 times more interactions than standard posts or pre-recorded clips, driven by real-time feedback and authenticity.
Short videos across platforms such as Instagram Reels, YouTube Shorts, and LinkedIn native feeds are consumed daily by 90% of users, highlighting the dominance of fast, mobile-friendly content.
Professionals using video consistently see improved retention metrics: 84% report longer dwell time on their websites and channels due to video.
Money and ROI Metrics
Overall, 93% of marketers report a positive ROI from video marketing in 2025 — the highest level ever recorded.
84% of businesses say video directly increased their sales, and 88% credit it with generating new leads.
B2B-oriented video strategies on LinkedIn result in a 30% higher engagement rate when personalized compared to generic videos.
Video marketing delivers better ROI than traditional ads, with 68% of marketers saying video outperforms Google Ads in return.
For professionals offering services (law, consulting, medicine), educational and story-driven videos are particularly effective—LinkedIn videos focused on professional insights tend to outperform lifestyle content on Instagram in conversion impact.
Platform and Format Trends
Short-form video is now the global standard: users typically engage most with content that captures attention within the first 3 seconds.
Many professionals repurpose a single video across LinkedIn, Instagram, and YouTube to maximize ROI, adjusting tone and format to fit each platform’s native style.
Meta (Facebook/Instagram) has changed its algorithm to favor videos watched for at least 10 seconds, directly linking short but compelling clips to conversions.
Takeaway
Professionals embracing media-based video strategies—especially on LinkedIn and Instagram—are achieving measurable growth both in engagement and revenue. With engagement rates often doubling traditional post performance and ROI gains exceeding 90%, video has transitioned from a marketing experiment to a core element of professional branding and business development in 2025.
Ready to win more clients, increase ROI, and gain more exposure?